Purina Pro Plan PRIME Plus (Dry) Review

Purina Pro Plan PRIME Plus dry product range is made up of two recipes with ratings varying from 3 to 3.5 stars. The average rating of the whole range is 3.5 stars.

This range of food provides a high protein diet and lists the first ingredient as animal meat and fish.

The table below shows each recipe in the range including our rating and the AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Recipe and Label Analysis

Purina Pro Plan PRIME PLUS Adult 7+ Chicken & Rice Formula was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Ingredients Analysis

The first ingredient is chicken, which is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”. ¹

Chicken is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The second ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.

In addition to organs, this item can also include feet, beaks, undeveloped eggs and almost anything other than prime skeletal muscle.

The third ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Although corn gluten meal contains 60% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this cat food.

The fourth ingredient is rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The fifth ingredient is cassava root flour, or tapioca starch. Cassava root flour is a gluten-free, carbohydrate extract made from the root of the cassava plant.

The sixth ingredient is beef fat preserved with mixed-tocopherols. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

The seventh ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.

Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this cat food.

The eighth ingredient is soy protein isolate, what remains of soybeans after removing the water soluble carbohydrates from the beans.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

We note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added as probiotics to aid with digestion.

This recipe also contains menadione sodium bisulfite complex, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in its nutrient profiles, we question the use of this item in any feline recipe.

Nutrient Analysis

Based on its ingredients alone, Purina Pro Plan PRIME PLUS Adult 7+ Chicken & Rice Formula looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 43.2%, a fat level of 19.3% and an estimated carbohydrate level of 29.5%.

As a group, the brand features an above-average protein content of 43.2% and an above-average fat level of 19.3%. Together these figures suggest a carbohydrate content of 29.5% for the overall product line, alongside a fat to protein ratio of 45%.

This means this Purina Pro Plan PRIME Plus dry range contains higher than average protein, near-average carbohydrate and higher than average fat, when compared to typical dry cat food.

Has Purina Pro Plan PRIME Plus cat food been recalled in the past?

Yes, Purina has had a number of cat food recalls over the years.

The last one was in July 2021 when cans of Purina Pro Plan Complete Essentials Tuna Entree in Sauce Wet Cat Food were recalled as they may have contained plastic.

In March 2019, Purina issued a recall of one of its Muse cat foods.

In 2012, a single lot of Purina Veterinary Diets OM Overweight Management Feline Formula was recalled due to low levels of thiamine. Production Code #11721159.

In June 2011, Friskies issued a small recall due to the potential risk of salmonella contamination. This recall only affected a small range of Friskies products, – the Friskies Grillers Blend dry cat food recipe in 3.15lb and 16 lb bags with best-by dates of August 2012.

In the same year, some other Purina dry cat foods were recalled due to suspected salmonella contamination. The products affected were: Purina ONE Vibrant Maturity 7+ dry cat food, 3.5 lb. and 7 lb. bags, with a “Best by” date of May 2012 and Production Code #03341084 or #03351084 and Purina Cat Chow Naturals, 6.3 lb., Production Code #10331083 13, with “Best by” date of August 2012. 

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.

About

Nestlé Purina PetCare is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, cat and dog litter.

The cat food brands owned by Purina are: Beyond, Breeze, DenaLife, Fancy Feast, Friskies, Kit & Kaboodle, Petivity, Purina Cat Chow, Purina ONE, Purina Pro Plan, Purina Pro Plan Veterinary Diets, Tidy Cats and Whisker Lickin’s.