John Seeberg

Written by John Seeberg

Laura Ward

Reviewed by Laura Ward

Updated: February 26, 2025

Rebel Raw (Frozen-raw) Review

Updated: February 26, 2025

Our Verdict

star
star
star
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Recommended

Rebel Raw cat food is made up of four frozen raw recipes which each receive the Cat Food Advisor rating, 4.5 stars.

This range is 100% human grade and made from USDA certified proteins and produce, in a human food certified kitchen.

Pros
  • High in protein
  • Good quality animal protein used
  • Rich in fat and moisture
Cons
  • More expensive than some cat foods
  • Limited range

The table below shows each recipe in the range including our rating and the AAFCO nutrient profile: Growth (kitten), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Product line Rating AAFCO
Rebel Raw Mystic Chicken 4.5 A
Rebel Raw Magic Rabbit 4.5 A
Rebel Raw Wonder Turkey 4.5 A
Rebel Raw Chicken with Salmon Vibes 4.5 A

Recipe and Label Analysis

Rebel Raw Magic Rabbit recipe was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Rebel Raw Magic Rabbit recipe

Estimated Dry Matter Nutrient Content

59.4%

Protein

28.1%

Fat

0%

CarbsCarbohydrates

Rabbit (including bone, liver), beef heart, turkey, beef liver, wild salmon oil, taurine, sea salt, magnesium citrate, organic kelp, potassium citrate, dicalcium phosphate, vitamin E, zinc polysaccharide, ferrous sulfate, manganese, choline, folic acid, thiamine, vitamin D3.


Red denotes any controversial items

Ingredients Analysis

The first ingredient is rabbit. Rabbit is considered “the clean flesh derived from slaughtered rabbit” and associated with skeletal muscle or the muscle tissues of the tongue, diaphragm, heart, esophagus or other tissues accompanying the flesh. 1

Rabbit is naturally rich in all 11 essential amino acids required by a cat to sustain life.

The second ingredient is beef heart. Although it doesn’t sound very appetizing to us humans, heart tissue is pure muscle — all meat. It’s naturally rich in quality protein, minerals and complex B vitamins, too.

The third ingredient is turkey. Turkey is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of turkey”. 2

Turkey is naturally rich in the 11 essential amino acids required by a cat to sustain life.

The fourth ingredient is beef liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The fifth ingredient is wild salmon oil. Salmon oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. 

Depending on its level of freshness and purity, salmon oil should be considered a commendable addition.

The sixth ingredient is taurine, an essential amino acid for cats associated with the healthy function of heart muscle and eye sight, and is crucial for maintaining good health in cats. 

We view the presence of taurine in this recipe as a positive addition.

The seventh ingredient is sea salt, a source of sodium and other natural minerals. Salt is a common additive in many cat foods. That’s because sodium is a necessary mineral for all animals — including humans. Salt can often be found in cat foods to promote cats to drink more water too. This is a means of increasing their hydration and diluting their urine which helps to reduce the likelihood of urinary stones forming.

However, since the actual amount of salt added to this recipe isn’t disclosed, it’s impossible to judge the nutritional value.

The eighth ingredient is magnesium citrate. Magnesium citrate is not an AAFCO defined ingredient and, therefore, should not be included within pet food. We are disappointed to see magnesium citrate included in foods. It is primarily used as a laxative.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

Nutrient Analysis

Based on its ingredients alone, Rebel Raw Magic Rabbit recipe  looks like an above-average frozen-raw product.

The dashboard displays a dry matter protein reading of 59.4%, a fat level of 28.1% and an estimated carbohydrate level of 0%.

As a group, the brand features an above-average protein content of 60.1% and a mean fat level of 28.4%. Together these figures suggest a carbohydrate content of 0% for the overall product line, alongside a fat to protein ratio of 47%.

This means this range contains higher than average protein, lower than average carbohydrate, higher than average fat, when compared to typical frozen-raw cat food.

Final Word

Rebel Raw cat food is high in protein, derived from animal muscle meat and multiple animal organs. The foods are rich in fat and moisture, providing excellent overall nutrition to support the development and health of all cats.

Has REBEL RAW cat food been recalled in the past?

No. Rebel Raw has not had any product recalls.

You can view a complete list of all cat food recalls since 2021 here.

To stay on top of any cat food product recalls, sign up for our free email alerts, here.

About

Tina Lunalover founded Rebel Raw, a pet food company that specializes in raw food for cats and dogs, in 2014. It is based in Atlanta, Georgia. 

All Rebel Raw’s foods are prepared in human-grade commercial kitchens and it only uses 100% human-grade meat and locally sourced ingredients in all its recipes.

Sources

1: [1. Adapted by The Cat Food Advisor from the definition of meat published by the Association of American Feed Control Officials (2008)].

2: [1. Adapted by the Cat Food Advisor and based upon the official definition for chicken published by the Association of American Feed Control Officials, Official Publication, 2008 Edition].

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